It is necessary to improve your deliverability of email by the process known as email verification. While email marketing there are high chances of bouncing, and the emails will not be sent to the targeted customers. Around 48% of global mail consists of junk emails. Because of this, the email deliverability is constantly reducing. It is necessary to know how email verification works and why it is crucial for email marketing. With the help of an Email Service Provider (ESP), any business can send bulk emails by software or hardware. Email verification is also termed email validation, which specifies whether the email addresses belong to the right owner.
Do check out:
best way to verify emails online
What is Email Verification?
Email verification is a process that is used to verify email addresses and improve the odds that it belongs to a valid person. The whole purpose of email verification is to make sure that the right person will receive and interact with the email sent to them. When emails are sent to a lot of addresses that are not valid anymore, it hurts the business’s reputation. This would increase the bounce rates, and the deliverability of emails would be termed as bad and as a result, it would be sent to junk folder. Presently, there are a lot of spam and frauds happening through emails. Email verification will help you to verify whether the email addresses are harmful and send a notification message to be beware. This would make sure that the customers are not exploited.
How Email Verification Works
Email verification is a procedure of verifying emails consisting of a series of steps taken, to improve email deliverability. The steps of verification involved in email verification are as follows:
1] It determines every possible issue arising.
2] It generally involves the investigation of any email containing spam traps.
3] The next step would be verifying whether the format of emails is correct or not.
4] The service verifies the domain address.
5] At last, the process of validating the individual mailbox.
How Long Does Email Verification Take and How Can I Do It?
Email verifications are done within seconds, even before sending any emails. These results should be analyzed immediately after email verification. The email verification services can be done by associating with any email verification API by uploading emails in batches. If you want to keep your email deliverability high, then you have to constantly update, and check your email lists daily. Email verification can be considered as a good investment as this would fetch you the best returns. There are some steps to verify your email address, that is by simply connecting it to ESP. You have to just set the preferences, and the rest will be automatically handled. Some software can prevent issues in real-time. But this requires a developer, which is generally costly.
