In the modern world of social networks, engagement rates have become a crucial metric for measuring content success. These days, it’s not just about how many likes or followers you have; it’s about how much your audience interacts with your posts. This is particularly true on TikTok, where the algorithm heavily prioritizes engagement when deciding which videos to promote. So why does engagement rate matter more than TikTok likes?
Algorithm favours engagement
TikTok’s algorithm shows users content they are likely to engage with. This means that if your video gets a lot of likes and “comments” on it, it is more likely to be shown to new viewers. However, the algorithm doesn’t just look at likes and comments. It also considers shares, saves, and even how long someone watches your video. This means that having a high engagement rate helps your content reach more people organically. Even if your video doesn’t get as many likes as another creator’s post on YouTube, if yours has a higher overall engagement rate than another creator’s post, then you could still perform better in terms of the number of people you reach. If you need more detail, https://famoid.com/buy-tiktok-likes/ check this link.
Engaged followers are more valuable
Having thousands of followers on TikTok might sound impressive, but if those followers aren’t engaging with your content, it can be considered that you are effectively wasting your time and money. As an influencer or brand trying to grow on TikTok, you want an engaged audience – people who like and comment on your posts regularly. Engaged followers are valuable because they are more likely to take action based on what you post. They might share your video with their friends or purchase something you recommend. On the other hand, someone who follows you but never engages with your content isn’t of much use for business. When brands collaborate with influencers on TikTok, the brands are often looking for more than just a high follower count. They want to work with creators with engaged audiences who respond well to their brand messaging. This is where engagement rate comes in – it will enable brands to measure how actively involved someone’s followers are.
While likes and views are still important metrics on TikTok, the engagement rate is becoming increasingly crucial. Having a high engagement rate means you are engaging your audience and encouraging them to act. It also signals to the algorithm that your videos are worth promoting. So if you’re trying to grow on TikTok as an influencer or brand, it’s worth focusing on building an engaged following rather than just racking up likes. Creating content that encourages comments, shares, and saves improves your overall engagement rate and increases the likelihood of success on the platform.
